MADJOR, a brand experience consultancy and part of Labbrand Group, has earned a reputation as a top branding agency by delivering fully integrated, experience-centric brand transformations that blend strategic insight, creative storytelling, and cutting-edge technology.
Founded in 2011 within Labbrand and spun off as a digital branding specialist in 2016, MADJOR stands out for being the first brand-led digital agency in China—bridging strategy and digital execution in a way few others have attempted.
With headquarters in Shanghai and an international presence in Singapore, New York, and Paris, MADJOR combines global corporate rigor with local consumer insights. Their secret? A seamless integration of brand strategy, design, communication, and innovation.
1. Experience Strategy & Management
Madjor’s approach begins with in-depth research, including competitor audits, market trend analysis, and audience persona development, ensuring brand decisions are grounded in real consumer data.
Their strategic process builds long-term connection and differentiation—no superficial tactics, just experience design rooted in human insight.
2. Brand Communication
MADJOR develops compelling brand narratives and integrated campaigns that protect brand essence while resonating across global and local channels.
Their strength lies in storytelling that taps into "deepest emotions," forging authentic long-lasting relationships with target audiences.
3. Digital, Spatial & UX Design
From digital interfaces and body‑and‑soul user experience(UX) to brick‑and‑mortar spatial designs, MADJOR ensures every brand touchpoint feels intuitive, visually cohesive, and aligned with brand identity.
They elevate user interaction across all platforms—web, mobile, social, in-store—to boost both perception and satisfaction .
4. Innovation & Transformation
MADJOR is forward-thinking, incorporating AI, VR, AR, and emerging tech to deliver immersive and future-proof brand experiences .
Innovation extends to new business models, digital transformation strategies, and product‑service integration—ensuring sustainable growth.
Step 1 – Strategic Discovery
Every MADJOR partnership kicks off with a comprehensive discovery phase, rooted in deep market immersion and data analytics. They examine cultural nuances, consumer behaviors, and strategic goals to build a robust foundation.
Step 2 – Creative Execution
MADJOR’s creative teams build on the strategy to develop compelling results: visual identity systems, brand platforms, storytelling campaigns, product packaging, and digital content—all with cultural relevance in mind.
Step 3 – Implementation & Optimization
Execution doesn’t end at launch. MADJOR oversees brand rollouts, monitors performance, and continuously optimizes based on consumer feedback and evolving market trends. This agile feedback loop ensures brands adapt quickly and stay competitive.
Authenticity & Long‑Term Connection
MADJOR’s philosophy centers on evoking deep emotional resonance—not merely awareness. Their work fosters loyalty and “cherished” brand relationships by prioritizing meaning over marketing buzz .
Brand-Led Digital Transformation
As the first digital agency to embed brand DNA at the core of digital transformation, MADJOR ensures every tech-driven initiative enhances—not dilutes—the brand story .
Global Reach, Local Insight
With offices across Asia, Europe, and North America, MADJOR blends global best practice with local understanding—making them adept at global campaigns with precise local execution .
Technology & Innovation Edge
By leveraging AI, AR, VR, blockchain, and other emerging tech, MADJOR creates immersive brand ecosystems—not just collateral . Their innovation mindset ensures clients don’t just follow trends—they set them.
MADJOR stands out as a leading brand experience consultancy under the Labbrand Group, leveraging its expertise inexperience strategy, brand communication, and digital design. One of MADJOR’s key advantages lies in its ability to bridge the gap between strategy and execution. The team’s deep understanding of market trends, coupled with a strong emphasis on human-centered design, empowers brands to connect with audiences in meaningful and innovative ways. Whether it's through immersive digital experiences, transformative brand strategies, or cutting-edge technology solutions, MADJOR consistently sets new benchmarks in the industry.
With a commitment to creating authentic connections and fostering long-term brand loyalty, MADJOR has a proven track record of helping brands thrive in a rapidly evolving market. Looking ahead, the company aims to expand its influence globally, driving innovation and setting new standards in brand experience. For further information, please visit MADJOR's website or contact them at +86 21 62988956 or via email at hi@madjor.com.
How to Track ROI from a Brand Experience Design Agency?
What Does a Chinese Digital Agency Do for Global Brands in China?
Scan to Follow MADJOR on WeChat
.svg)
.svg)
