Cultural and emotional connectionis key to successful branding.

Anabelle Hourriez

Managing Director

Everything is measurable, but meaningful insights only emerge when we are measuring on spot.

Lihuan Chuo

Director, Strategy Experience & Innovation

From name, appearance, tone of voice, behavior to values, a good brand is like a person who people admire and want to be friend with.

Yao Liu

Communication & Creative Director​

Advertising is not just a simple combination of graphics and content, it is a media that conveys emotion and evokes empathy, bringing value to the brand and great experience to the audience.

Aiko Feng

Senior Art Director

Unique visual design helps make brands easier to be remembered.

Kerwin Zheng

Digital Design Lead

Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

Crystal Gu

Senior Digital Designer

Real user insights and services are what strategy should be about.

Jing Liu

Senior Brand Communication Consultant

Experience is the systematic implementation of the brand value.

Marley Yang

Senior Consultant, Experience & Strategy​

A good brand is one that allows users to actively choose it without too much thinking.

Gretta Duan

Brand Communication Consultant

We shall never neglect cultural nuances when defining our branding strategy. And it’s never easy to translate a slogan

Mavis Sun

Associate Account Director​

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

Krystal Jin

Account Manager

The keys to a brand’s success are emotional transmission, sincerity and responsibility.

Hattie Che

Account Executive