Even the slightest brand association is supported in our brain by dozens of neuronal links, and is constantly shaped and reshaped
Cultural and emotional connectionis key to successful branding.
Everything is measurable, but meaningful insights only emerge when we are measuring on spot.
Director, Strategy Experience & Innovation
From name, appearance, tone of voice, behavior to values, a good brand is like a person who people admire and want to be friend with.
Communication & Creative Director
Advertising is not just a simple combination of graphics and content, it is a media that conveys emotion and evokes empathy, bringing value to the brand and great experience to the audience.
Senior Art Director
Unique visual design helps make brands easier to be remembered.
Digital Design Lead
Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
Senior Digital Designer
Real user insights and services are what strategy should be about.
Senior Brand Communication Consultant
Experience is the systematic implementation of the brand value.
Senior Consultant, Experience & Strategy
A good brand is one that allows users to actively choose it without too much thinking.
Brand Communication Consultant
We shall never neglect cultural nuances when defining our branding strategy. And it’s never easy to translate a slogan
Associate Account Director
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
The keys to a brand’s success are emotional transmission, sincerity and responsibility.