Even the slightest brand association is supported in our brain by dozens of neuronal links, and is constantly shaped and reshaped.
Vladimir Djurovic
CEO
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e8297877552da12947ee67_Vald.webp)
Cultural and emotional connection is key to successful branding.
Anabelle Hourriez
Managing Director
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e82978b00b97ccabebd8e9_Annabelle.webp)
Everything is measurable, but meaningful insights only emerge when we are measuring on spot.
Lihuan Chuo
Director, Strategy Experience & Innovation
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e82979da492b79ffcb201e_Lihuan.webp)
From name, appearance, tone of voice, behavior to values, a good brand is like a person who people admire and want to be friend with.
Yao Liu
Communication & Creative Director
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e8297861d56e6b3e49e801_yao.webp)
Advertising is not just a simple combination of graphics and content, it is a media that conveys emotion and evokes empathy, bringing value to the brand and great experience to the audience.
Aiko Feng
Senior Art Director
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/654da706a548b27d5c3ef1d9_Group%201312317098.jpg)
Unique visual design helps make brands easier to be remembered.
Kerwin Zheng
Digital Design Lead
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e82977afe104e52e2a28e5_Kerwin.webp)
Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
Crystal Gu
Digital Designer
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e8297761d56e6b3e49e7ae_Crystal.webp)
Experience is the systematic implementation of the brand value.
Marley Yang
Senior Consultant, Experience & Strategy
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e829780c88780c165cb790_Marley.webp)
A good brand is one that allows users to actively choose it without too much thinking.
Gretta Duan
Brand Communication Consultant
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/6551d853e9c0cc63da7ec949_wecom-temp-659601-75492c7857be3ddb5610cd5514a5a8fc.jpg)
We shall never neglect cultural nuances when defining our branding strategy. And it’s never easy to translate a slogan
Mavis Sun
Associate Account Director
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e82978afe104e52e2a2937_Mavis.webp)
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
Krystal Jin
Account Manager
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e82978ad1f15554edf8e46_Krystal.webp)
The keys to a brand’s success are emotional transmission, sincerity and responsibility.
Hattie Che
Account Executive
![](https://cdn.prod.website-files.com/64ad3bf1d29b8f5a33e21262/64e82976745bb8e444893d7c_Hattie.webp)