Our Team

Jimmy Yeung


Jimmy is MADJOR’s lead technologist in charge of identifying and implementing the right technology solutions to bring brands forward and make digital transformation happen.


With a dual background in computer science and electronic engineering, Jimmy combines experiences in game development, web development, mobile development, CRM, analytics and e-commerce. His track record also includes experiences with emerging technologies such as connected hardware.


Throughout his career Jimmy has built innovative technology solutions for top brands including Marriott, Nike, Pepsi, Clarins and Unilever. Prior to joining MADJOR, Jimmy held positions as senior technical architect and leader of the innovation team at Razorfish's Shanghai office.


Marriott, Nike, GAP, Unilever, Pepsi, Intel, Heineken, Johnny Walker, Clarins, Cartier, Lane Crawford, NewLook

Daniel Legere


Daniel is a Digital Strategy Consultant at MADJOR. He assists the team to combine strategy, creative and technology into workable roadmaps that enable clients to imagine and create their digital futures. 


Drawing from a Master’s degree in Digital Media: Technology & Cultural Form (Goldsmiths University of London), Daniel likes to emphasize the need for a balanced approach that never prioritizes theory over practice. This is particularly important given how enticing new technologies can be. 


Prior to joining MADJOR, Daniel developed his digital marketing expertise in London’s creative industries. He then relocated to China to work at a boutique agency, where he helped to develop unique O2O experiential marketing projects. These included brand-owned events, and activations targeting young Chinese consumers. Following this, he worked as a digital strategist on projects across industries including fashion and consumer electronics.


Guinness, Levi’s, VW, Ted Baker, Holaverse, Thomas Cook, The Luxer, Fairmont Hotels & Resorts, The Peninsula Boutique, Rehau

Anita Leonelli


Anita is in charge of supervising and coordinating cross-teams projects that integrate Labbrand and MADJOR’s digital capabilities. She has spent the past three years in China, working closely with both local and global clients to tackle complex business challenges with a strong focus on achieving sustainable innovation.


Passionate about technology and brands, she started her advertising career at Grey Group as a digital strategist, leading regional projects across Latin America. Before relocating to China, she held a marketing role for Europe and MENA regions at Gameloft, the world’s second largest mobile gaming company.


Anita graduated from a top university in Argentina with a double Licentiate Degree in Advertising and Social Communications, as well as an Honorary Mention for her thesis on The Role Of Consumption Rituals in Brand Building. She holds a Google Partner Certification and a Mobile Marketing Specialization, issued by the Mobile Marketing Association.


Airbnb, Coca Cola, P&G Corporate, Pantene, Febreze, Pringles, GlaxoSmithKline, AXENT, Thomas Cook, OPPLE

Kevin Chien


Kevin is a digital strategy consultant at MADJOR, Labbrand’s digital transformation team. Within the MADJOR team he focuses on digital insights and product and service innovation. Ever curious about how cultural and consumer insights inform trends in the digital world, he helps clients in all industries realize their aspirations within digital transformation and digital brand innovation.


Prior to joining MADJOR, Kevin spent 2 years as an innovation consultant at Prophet in San Francisco where he worked with technology and healthcare brands on new product ideation and customer experience design.


ConAgra Foods, Rehau, Fairmont

Renata Kuramshina


Renata is User Experience Designer at Madjor. She works in Experience and User-centered Design areas on different digital platforms and design formats.


Before joining MADJOR, Renata worked as Service and Experience Designer in agencies globally and in Shanghai. But she was always thinking about User Experiences, helping brands and their consumers to understand each other, and companies to rise up their level.


Now she expands her skills through Design thinking, analyzing and experimenting how to create and implement ideas to solve different problems in digital and O2O retail fields.


Renata holds 2 Master Degrees: M.A. in Integrated Design from famous “Bauhaus“ Hochschule Anhalt (Dessau, Germany) and M.A. in Environmental Design from State University of Service (Ufa, Russia).


Audi, Martini, Under Armour, Bacardi, Oreo

Cynthia Sun


As a project manager, Cynthia coordinates internal resources and third parties/ vendors for the flawless execution of digital projects and ensures that all projects are delivered on-time, within scope and within budget.

Cynthia specializes in creative ideas planning for multi-media branding campaigns, especially in beauty industry. Prior to Labbrand, Cynthia worked as a skilled and professional manager with more than three years of experience in a digital marketing agency. She is familiar with internet users and social media followers’ consumption behaviors and has her own understanding of digital marketing.

Cynthia provided high quality service and planning for branding, digital, CRM campaigns and offline events.


Chanel, Givenchy, Lancome, MAC, Kenzo, Bobbi Brown

François Soulignac


François Soulignac is MADJOR's digital design expert, working with UX designers, strategy consultants and content planners, developing innovative concepts, visuals and content for pitch, campaigns and social media.


For François Soulignac, a “little brand” doesn't exist. He likes to develop new ideas and takes on challenges for small local companies and international brands as well. He believes that the “gaming can make a better world”, using the ”gamification” (game thinking and game mechanics) as a creative tool to engage users in solving problems in non-game contexts.


Prior to MADJOR, François Soulignac worked with Mediagong Leo Burnett Paris and VOL Group China. He worked with media (TV networks), museum and luxury brands from the Food, Beverage, Entertainment and Hospitality Industries. He has extensive experience in UI Design digital content creation and execution.


ETRO, AccorHotels, Fairmont, The Peninsula, Raffles, Swissotel, Logitech, SKODA

Kerwin Zheng


Kerwin is the junior digital designer of MADJOR, mainly be responsible for visual design works such as UI design and illustration design.


Since starting MADJOR’s digital journey in 2017, Kerwin has joined several projects like Logitech, ETRO and supported the brands creating some motion graphic and UI design works.


Kerwin has worked with clients including luxury, consumer electronics, he also created illustrations for infographic and wechat article projects . He also interested in 3D art works and trying some 3D design works in his spare time.


Logitech, ETRO

Joyce Lin


As an e-commerce manager, Joyce helps clients handle channel complexity using integrated data reporting, business case analysis and project plans for MADJOR.


Joyce believes in the value of perspective shift. Having lived in Taiwan and Mainland China, and studied and traveled in Europe and the US, her ability to stay internationally minded and be an avid listener with a commitment to her clients is what sets her apart, and makes her suited for running MADJOR projects.


Prior to MADJOR, Joyce worked with Kung Fu Data in e-commerce consulting industry and Nielsen Company in retail measurement science. She worked with Louis Vuitton in the luxury sector, Bayer and Johnson & Johnson in healthcare sector, and Nivea in skincare sector. She has extensive experience in client services, insights, and analysis.


Joyce holds a bachelor degree from National Taiwan University in Taipei and has been to UC Berkeley & Beijing Tsinghua University. She is fluent in English and Mandarin.


Joyce has been a speaker for Italian Trade Agency and helped many companies to solve their business challenges.


LVMH, beats, BAYER, NIVEA, DLG, Johnson-Johnson