Our Team

Anita Leonelli


Anita is in charge of supervising and coordinating cross-teams projects that integrate Labbrand and MADJOR’s digital capabilities. She has spent the past three years in China, working closely with both local and global clients to tackle complex business challenges with a strong focus on achieving sustainable innovation.


Passionate about technology and brands, she started her advertising career at Grey Group as a digital strategist, leading regional projects across Latin America. Before relocating to China, she held a marketing role for Europe and MENA regions at Gameloft, the world’s second largest mobile gaming company.


Anita graduated from a top university in Argentina with a double Licentiate Degree in Advertising and Social Communications, as well as an Honorary Mention for her thesis on The Role Of Consumption Rituals in Brand Building. She holds a Google Partner Certification and a Mobile Marketing Specialization, issued by the Mobile Marketing Association.


Airbnb, Coca Cola, P&G Corporate, Pantene, Febreze, Pringles, GlaxoSmithKline, AXENT, Thomas Cook, OPPLE

Renata Kuramshina


Renata is User Experience Designer at Madjor. She works in Experience and User-centered Design areas on different digital platforms and design formats.


Before joining MADJOR, Renata worked as Service and Experience Designer in agencies globally and in Shanghai. But she was always thinking about User Experiences, helping brands and their consumers to understand each other, and companies to rise up their level.


Now she expands her skills through Design thinking, analyzing and experimenting how to create and implement ideas to solve different problems in digital and O2O retail fields.


Renata holds 2 Master Degrees: M.A. in Integrated Design from famous “Bauhaus“ Hochschule Anhalt (Dessau, Germany) and M.A. in Environmental Design from State University of Service (Ufa, Russia).


Audi, Martini, Under Armour, Bacardi, Oreo

Cynthia Sun


As a project manager, Cynthia coordinates internal resources and third parties/ vendors for the flawless execution of digital projects and ensures that all projects are delivered on-time, within scope and within budget.

Cynthia specializes in creative ideas planning for multi-media branding campaigns, especially in beauty industry. Prior to Labbrand, Cynthia worked as a skilled and professional manager with more than three years of experience in a digital marketing agency. She is familiar with internet users and social media followers’ consumption behaviors and has her own understanding of digital marketing.

Cynthia provided high quality service and planning for branding, digital, CRM campaigns and offline events.


Chanel, Givenchy, Lancome, MAC, Kenzo, Bobbi Brown

François Soulignac


François Soulignac is MADJOR's digital design expert, working with UX designers, strategy consultants and content planners, developing innovative concepts, visuals and content for pitch, campaigns and social media.


For François Soulignac, a “little brand” doesn't exist. He likes to develop new ideas and takes on challenges for small local companies and international brands as well. He believes that the “gaming can make a better world”, using the ”gamification” (game thinking and game mechanics) as a creative tool to engage users in solving problems in non-game contexts.


Prior to MADJOR, François Soulignac worked with Mediagong Leo Burnett Paris and VOL Group China. He worked with media (TV networks), museum and luxury brands from the Food, Beverage, Entertainment and Hospitality Industries. He has extensive experience in UI Design digital content creation and execution.


ETRO, AccorHotels, Fairmont, The Peninsula, Raffles, Swissotel, Logitech, SKODA

Kerwin Zheng


Kerwin is the junior digital designer of MADJOR, mainly be responsible for visual design works such as UI design and illustration design.


Since starting MADJOR’s digital journey in 2017, Kerwin has joined several projects like Logitech, ETRO and supported the brands creating some motion graphic and UI design works.


Kerwin has worked with clients including luxury, consumer electronics, he also created illustrations for infographic and wechat article projects . He also interested in 3D art works and trying some 3D design works in his spare time.


Logitech, ETRO

Joyce Lin


As an e-commerce manager, Joyce helps clients handle channel complexity using integrated data reporting, business case analysis and project plans for MADJOR.


Joyce believes in the value of perspective shift. Having lived in Taiwan and Mainland China, and studied and traveled in Europe and the US, her ability to stay internationally minded and be an avid listener with a commitment to her clients is what sets her apart, and makes her suited for running MADJOR projects.


Prior to MADJOR, Joyce worked with Kung Fu Data in e-commerce consulting industry and Nielsen Company in retail measurement science. She worked with Louis Vuitton in the luxury sector, Bayer and Johnson & Johnson in healthcare sector, and Nivea in skincare sector. She has extensive experience in client services, insights, and analysis.


Joyce holds a bachelor degree from National Taiwan University in Taipei and has been to UC Berkeley & Beijing Tsinghua University. She is fluent in English and Mandarin.


Joyce has been a speaker for Italian Trade Agency and helped many companies to solve their business challenges.


LVMH, beats, BAYER, NIVEA, DLG, Johnson-Johnson

Zach Mueller


Zach is the Business Director of MADJOR. Standing at the intersection between brands and MADJOR’s expert team of researchers, strategists, designers, and technologists, Zach develops digital business solutions for his clients that help them make strategic decisions, optimize their business, and stay a step ahead of competitors.


Shortly after arriving in China Zach helped launch the group buying company Gaopeng, an e-commerce joint venture between Tencent and Groupon. Having studied Chinese history during college, he has now been working in China for 7 years, and his experiences allow him to operate fluidly across cultures. Zach is proficient in Mandarin Chinese.


Coca-cola, American Express, Unilever, Marriott, Pernod Ricard