Articles

Article
2017.05.11
Boost Your Customer Experience with Chatbots that Can Feel
MADJOR hosted an event on chatbots and the broader applications of AI on brand experiences.
Article
2017.04.01 Kevin Chien, MADJOR Team; Chris Wallbridge, Labbrand Market Research Team
Comparing the Digital Lifestyles of Chinese and American Consumers
Chinese consumers outscore their American counterparts on nearly every metric of digital engagement.
Article
2017.03.08 Kevin Chien - Digital Strategy Consultant
Leveling up Your WeChat Through Chatbots
Chatbot technology has finally become cost-effective and easy to implement, with WeChat being an ideal entry point.
Article
2017.02.20
Optimizing Your Wechat Strategy Through Data and Analytics
As Wechat becomes more sophisticated, data is increasingly key to driving engagement and ROI.
Article
2016.12.23 Kevin Chien - Digital Strategy Consultant
Digital Lessons from China: Web Service Monetization in China
Web service monetization in China offers new ways to create loyal users and competitive differentiation.
Article
2016.12.16 Kevin Gentle - Director and Lead Strategist
Being Definite about Your Digital Transformation
Perspectives and cultures highly impact the extent and quality of digital transformation.
Article
2016.12.07 Daniel Legere - Digital Strategy Consultant
Level-up: Developing Knowledge for Digital Transformation
Digital transformation has a direct impact on skills and knowledge.
Article
2016.11.25 Kevin Gentle - Director and Lead Strategist
Choosing Your Path: 7 Archetypes for Digital Brand Transformation
Every brand has a path to digital fluency. Which digital archetype fits your brand?
Article
2016.10.18 Kevin Chien - Digital Strategy Consultant
Digital Lessons from China: Gamification as a UX Game-Changer
Gamification transforms a mundane task into an action consumers can’t wait to perform again.
Article
2016.09.30 Kevin Gentle - Director and Lead Strategist
Practical First Steps to Getting Started with Digital Transformation
Which practical actions can brands take as first steps towards digital transformation?