Shortly after the opening of Nike's House of Innovation, the MADJOR team journeyed to Nanjing East Road to check out the sportswear giant's newest concept store. Read more to find out what Nike's Shanghai 001 has to offer and our major takeaways from the visit.
Recently, the MADJOR team visited M.A.C. Cosmetics' interactive retail experience centres in Shanghai. Read on to find out what they discovered and what these digital boutique experiments mean for the future of retail.
Article 2019.01.31Daniel Legere - Associate Director of Digital Innovation
This article aims to settle on a general understanding of what a platform is, what distinguishes a platform from a digital product or service, and how the nature of competition can be understood in platform-based markets. We end with a lead-in to an important framework for understanding platform-based innovation.
Article 2018.12.20Kyle Chang - Senior Digital Strategy Consultant
The rise of experiential marketing has forced marketers to change their approaches in creating digital campaigns. Many of these campaigns, however, fail because they fail to make the integration between the brands unique value proposition and the customer journey seamless. Find out what your brand can do to launch an effective experiential campaign.
Article 2018.11.12Renata Kuramshina - User Experience Designer
In the second part of this series, MADJOR explains how digital habits are formed and the role they play in crafting a Digital Brand Experience Design (DBED).
Last week, we hosted an interactive MADSquare session on the topic “How Can B2B Brands Leverage Digital to Optimize Their Client Engagement Strategy?" Click to read the full event recap.
Article 2018.11.05Renata Kuramshina - User Experience Designer
In this two-part series, MADJOR breaks down the difference between basic UX and DBED and answers how a brand can elevate its product offering by taking digital experience to the next level.
How does UI/UX strategy impact brand expression? Recognizing how different design choices interact with each other not only leads to a successful UI/UX design, but can also translate to success for the brand as a whole.
