What do we mean by Signature Brand Experience? How can we define a Signature Brand Content? Discover how to deeply connect consumers with the brand's differentiation through Signature Experience.
Article 2019.07.05Daniel Legere - Associate Director of Digital Innovation
Digital brand experience is a critical lever to achieving competitive advantage. What can digital initiatives bring on a business’ overall competitiveness and differentiation？
Article 2019.07.02Renata Kuramshina - Associate Director of Experience Design
Brand Experience is a conjunction of all experiences built on the brand essence and delivering the brand promise. What exactly is it and how do brands create it to offer a shopping experience to its customers?
Article 2019.04.09Daniel Legere - Associate Director of Digital Innovation
The edtech space is buzzing in China and international businesses and startups are becoming increasingly familiar with China’s digital ecosystem. How is 英语流利说 utilizing WeChat to build rich user experiences to drive platform onboarding?
Article 2019.03.27Daniel Legere, Associate Director of Digital Innovation
Duoshan, a new-upsurged app of Bytedance with the end goal being to offer post-90s's desirable alternative to WeChat. Let's have a dig in how the redeployment of platforms in adjacent markets can enable new sources of growth.
Article 2019.03.27Kyle Chang, Senior Digital Strategy Consultant
E-commerce is rapidly evolving and marching into the grocery sector. Let’s take a look at how Hema and 7Fresh are leading the market in the race to go digital and providing a superior user experience for consumers.
Shortly after the opening of Nike's House of Innovation, the MADJOR team journeyed to Nanjing East Road to check out the sportswear giant's newest concept store. Read more to find out what Nike's Shanghai 001 has to offer and our major takeaways from the visit.
Recently, the MADJOR team visited M.A.C. Cosmetics' interactive retail experience centres in Shanghai. Read on to find out what they discovered and what these digital boutique experiments mean for the future of retail.
Article 2019.01.31Daniel Legere - Associate Director of Digital Innovation
This article aims to settle on a general understanding of what a platform is, what distinguishes a platform from a digital product or service, and how the nature of competition can be understood in platform-based markets. We end with a lead-in to an important framework for understanding platform-based innovation.
Article 2018.12.20Kyle Chang - Senior Digital Strategy Consultant
The rise of experiential marketing has forced marketers to change their approaches in creating digital campaigns. Many of these campaigns, however, fail because they fail to make the integration between the brands unique value proposition and the customer journey seamless. Find out what your brand can do to launch an effective experiential campaign.
