Articles

2017.06.28 Daniel Legere - Digital Strategy Consultant

How web companies should localize their product and their brand to succeed in the Chinese market.

2017.05.19 Kevin Gentle - Director and Lead Strategist

How can brands leverage digital platforms for differentiated brand experiences?

2017.05.11

MADJOR hosted an event on chatbots and the broader applications of AI on brand experiences.

2017.04.01 Kevin Chien, MADJOR Team; Chris Wallbridge, Labbrand Market Research Team

Chinese consumers outscore their American counterparts on nearly every metric of digital engagement.

2017.03.08 Kevin Chien - Digital Strategy Consultant

Chatbot technology has finally become cost-effective and easy to implement, with WeChat being an ideal entry point.

2017.02.20

As Wechat becomes more sophisticated, data is increasingly key to driving engagement and ROI.

2016.12.23 Kevin Chien - Digital Strategy Consultant

Web service monetization in China offers new ways to create loyal users and competitive differentiation.

2016.12.16 Kevin Gentle - Director and Lead Strategist

Perspectives and cultures highly impact the extent and quality of digital transformation.

2016.12.07 Daniel Legere - Digital Strategy Consultant

Digital transformation has a direct impact on skills and knowledge.

2016.11.25 Kevin Gentle - Director and Lead Strategist

Every brand has a path to digital fluency. Which digital archetype fits your brand?

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