Articles

Articles

2017.06.28 Daniel Legere - Digital Strategy Consultant
Product and Service Localization for Web Companies
How web companies should localize their product and their brand to succeed in the Chinese market.
Read more
2017.05.19 Kevin Gentle - Director and Lead Strategist
Digital Platforms: Threats and Opps for Brand Experience
How can brands leverage digital platforms for differentiated brand experiences?
Read more
2017.05.11
Boost Your Customer Experience with Chatbots that Can Feel
MADJOR hosted an event on chatbots and the broader applications of AI on brand experiences.
Read more
2017.04.01 Kevin Chien, MADJOR Team; Chris Wallbridge, Labbrand Market Research Team
Comparing the Digital Lifestyles of Chinese and American Consumers
Chinese consumers outscore their American counterparts on nearly every metric of digital engagement.
Read more
2017.03.08 Kevin Chien - Digital Strategy Consultant
Leveling up Your WeChat Through Chatbots
Chatbot technology has finally become cost-effective and easy to implement, with WeChat being an ideal entry point.
Read more
2017.02.20
Optimizing Your Wechat Strategy Through Data and Analytics
As Wechat becomes more sophisticated, data is increasingly key to driving engagement and ROI.
Read more
2016.12.23 Kevin Chien - Digital Strategy Consultant
Digital Lessons from China: Web Service Monetization in China
Web service monetization in China offers new ways to create loyal users and competitive differentiation.
Read more
2016.12.16 Kevin Gentle - Director and Lead Strategist
Being Definite about Your Digital Transformation
Perspectives and cultures highly impact the extent and quality of digital transformation.
Read more
2016.12.07 Daniel Legere - Digital Strategy Consultant
Level-up: Developing Knowledge for Digital Transformation
Digital transformation has a direct impact on skills and knowledge.
Read more
2016.11.25 Kevin Gentle - Director and Lead Strategist
Choosing Your Path: 7 Archetypes for Digital Brand Transformation
Every brand has a path to digital fluency. Which digital archetype fits your brand?
Read more