2019.10.11 Faustin Lainé, Associate Digital Strategy Director
Get Signature Brand Content Right
What do we mean by Signature Brand Experience? How can we define a Signature Brand Content? Discover how to deeply connect consumers with the brand's differentiation through Signature Experience.
2019.07.05 Daniel Legere - Associate Director of Digital Innovation
Creating Sustainable Competitive Advantage through Digital Experience Design
Digital brand experience is a critical lever to achieving competitive advantage. What can digital initiatives bring on a business’ overall competitiveness and differentiation?
2019.07.02 Renata Kuramshina - Associate Director of Experience Design
Building a Winning Signature Brand Experience
Brand Experience is a conjunction of all experiences built on the brand essence and delivering the brand promise. What exactly is it and how do brands create it to offer a shopping experience to its customers?
2019.04.09 Daniel Legere - Associate Director of Digital Innovation
Building Rich WeChat Experiences: Speak English Fluently
The edtech space is buzzing in China and international businesses and startups are becoming increasingly familiar with China’s digital ecosystem. How is 英语流利说 utilizing WeChat to build rich user experiences to drive platform onboarding?
2019.03.27 Daniel Legere, Associate Director of Digital Innovation
Bytedance Offers An Alternative For WeChat’s Post-90s Users
Duoshan, a new-upsurged app of Bytedance with the end goal being to offer post-90s's desirable alternative to WeChat. Let's have a dig in how the redeployment of platforms in adjacent markets can enable new sources of growth.
2019.03.27 Kyle Chang, Senior Digital Strategy Consultant
Hema and 7Fresh Inspire New Possibilities For Brand Experience
E-commerce is rapidly evolving and marching into the grocery sector. Let’s take a look at how Hema and 7Fresh are leading the market in the race to go digital and providing a superior user experience for consumers.
2019.03.01 MADJOR Team
Inside Shanghai 001: Nike’s First House of Innovation
Shortly after the opening of Nike's House of Innovation, the MADJOR team journeyed to Nanjing East Road to check out the sportswear giant's newest concept store. Read more to find out what Nike's Shanghai 001 has to offer and our major takeaways from the visit.
2019.02.22 MADJOR Team
Effective Integration of Digital in Retail Space: Does it Sell?
Recently, the MADJOR team visited M.A.C. Cosmetics' interactive retail experience centres in Shanghai. Read on to find out what they discovered and what these digital boutique experiments mean for the future of retail.
2019.01.31 Daniel Legere - Associate Director of Digital Innovation
Fundamentals of Platform Thinking for China
This article aims to settle on a general understanding of what a platform is, what distinguishes a platform from a digital product or service, and how the nature of competition can be understood in platform-based markets. We end with a lead-in to an important framework for understanding platform-based innovation.
2018.12.20 Kyle Chang - Senior Digital Strategy Consultant
Experiential Marketing: Experience Over Creative Concept
The rise of experiential marketing has forced marketers to change their approaches in creating digital campaigns. Many of these campaigns, however, fail because they fail to make the integration between the brands unique value proposition and the customer journey seamless. Find out what your brand can do to launch an effective experiential campaign.