The rise of experiential marketing has forced marketers to change their approaches in creating digital campaigns. Many of these campaigns, however, fail because they fail to make the integration between the brands unique value proposition and the customer journey seamless. Find out what your brand can do to launch an effective experiential campaign.
Article 2018.11.12Renata Kuramshina - User Experience Designer
In the second part of this series, MADJOR explains how digital habits are formed and the role they play in crafting a Digital Brand Experience Design (DBED).
Last week, we hosted an interactive MADSquare session on the topic “How Can B2B Brands Leverage Digital to Optimize Their Client Engagement Strategy?" Click to read the full event recap.
Article 2018.11.05Renata Kuramshina - User Experience Designer
In this two-part series, MADJOR breaks down the difference between basic UX and DBED and answers how a brand can elevate its product offering by taking digital experience to the next level.
How does UI/UX strategy impact brand expression? Recognizing how different design choices interact with each other not only leads to a successful UI/UX design, but can also translate to success for the brand as a whole.
