Articles

Article
2018.01.02 Francesco Granata - Brand Activation Manager
Crafting Your Brand UX
A well crafted UX design can be the turning point for driving business performance and fighting brand commoditization.
Article
2017.12.19 Kevin Gentle - Director and Lead Strategist
Why Growth Hacking Is Key to Brand’s Digital Future
Growth hacking is critical not only to the success of individual digital initiatives but also to the broader digital transformation agenda.
Article
2017.09.06 Daniel Legere - Senior Digital Strategy Consultant
The Experience Mindset: Digital Brand Challenges Beyond Channels
Correctly framing short-term digital challenges improves long-term gains.
Article
2017.06.28 Daniel Legere - Digital Strategy Consultant
Product and Service Localization for Web Companies
How web companies should localize their product and their brand to succeed in the Chinese market.
Article
2017.05.19 Kevin Gentle - Director and Lead Strategist
Digital Platforms: Threats and Opps for Brand Experience
How can brands leverage digital platforms for differentiated brand experiences?
Article
2017.05.11
Boost Your Customer Experience with Chatbots that Can Feel
MADJOR hosted an event on chatbots and the broader applications of AI on brand experiences.
Article
2017.04.01 Kevin Chien, MADJOR Team; Chris Wallbridge, Labbrand Market Research Team
Comparing the Digital Lifestyles of Chinese and American Consumers
Chinese consumers outscore their American counterparts on nearly every metric of digital engagement.
Article
2017.03.08 Kevin Chien - Digital Strategy Consultant
Leveling up Your WeChat Through Chatbots
Chatbot technology has finally become cost-effective and easy to implement, with WeChat being an ideal entry point.
Article
2017.02.20
Optimizing Your Wechat Strategy Through Data and Analytics
As Wechat becomes more sophisticated, data is increasingly key to driving engagement and ROI.
Article
2016.12.23 Kevin Chien - Digital Strategy Consultant
Digital Lessons from China: Web Service Monetization in China
Web service monetization in China offers new ways to create loyal users and competitive differentiation.