MADJOR Establishes Digital Presence for Essentium in China
MADJOR, a Labbrand Group company, partnered with Essentium to build a strong digital presence for Essentium’s Chinese market entry, supporting multiple stages of marketing development in China.
2020.07.24 Emma Lu, Digital Strategist
What Can Brands Learn from DingTalk’s Approach to Experience Optimization?
Through communication practice and product improvement, DingTalk has successfully turned the negative impact of their unhappy users into a positive branding effort.
2020.07.09 Faustin Lainé, Associate Digital Strategy Director
How to Build a Winning Remote Working Experience?
We at MADJOR have leveraged our proprietary approach—Digital Brand Experience Design to build winning employee experiences that can bring long-term business advantage.
2019.12.10 Daniel Legere, Associate Director of Digital Innovation
An Intro to UX Research as a Value-Augmenting Practice
User research is not just about usability. It is about refining and building on the value you wish to deliver to the market.
2019.10.11 Faustin Lainé, Associate Digital Strategy Director
Get Signature Brand Content Right
What do we mean by Signature Brand Experience? How can we define a Signature Brand Content? Discover how to deeply connect consumers with the brand's differentiation through Signature Experience.
2019.07.05 Daniel Legere - Associate Director of Digital Innovation
Creating Sustainable Competitive Advantage through Digital Experience Design
Digital brand experience is a critical lever to achieving competitive advantage. What can digital initiatives bring on a business’ overall competitiveness and differentiation?
2019.07.02 Renata Kuramshina - Associate Director of Experience Design
Building a Winning Signature Brand Experience
Brand Experience is a conjunction of all experiences built on the brand essence and delivering the brand promise. What exactly is it and how do brands create it to offer a shopping experience to its customers?
2019.04.09 Daniel Legere - Associate Director of Digital Innovation
Building Rich WeChat Experiences to Drive Platform Onboarding: An Example from the EdTech Industry
The edtech space is buzzing in China and international businesses and startups are becoming increasingly familiar with China’s digital ecosystem. How is 英语流利说 utilizing WeChat to build rich user experiences to drive platform onboarding?