Brand Experience is a conjunction of all experiences built on the brand essence and delivering the brand promise. What exactly is it and how do brands create it to offer a shopping experience to its customers?
Article 2019.04.09Daniel Legere - Associate Director of Digital Innovation
The edtech space is buzzing in China and international businesses and startups are becoming increasingly familiar with China’s digital ecosystem. How is 英语流利说 utilizing WeChat to build rich user experiences to drive platform onboarding?
Article 2019.03.27Daniel Legere, Associate Director of Digital Innovation
Duoshan, a new-upsurged app of Bytedance with the end goal being to offer post-90s's desirable alternative to WeChat. Let's have a dig in how the redeployment of platforms in adjacent markets can enable new sources of growth.
Article 2019.03.27Kyle Chang, Senior Digital Strategy Consultant
E-commerce is rapidly evolving and marching into the grocery sector. Let’s take a look at how Hema and 7Fresh are leading the market in the race to go digital and providing a superior user experience for consumers.