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Adapting a global product framework to the Chinese market.
Creating a new type of luxury e-commerce experience.
Crafting an innovative online engagement strategy to seduce the Chinese gamer community.
Using digital to create a new in-store experience for Sephora’s flagship store in China.
Creating a comprehensive plan for local digital brand innovation based on a 360 understanding of the traveler journey.
Understanding market trends and measuring brand equity through online conversations and creating a new online booking experience for a leader in luxury hospitality.