Creating digital platforms to support brand culture building.
As part of a brand identity and positioning revamp, Skoda was looking to create digital platforms to spread awareness of the new brand strategy amongst multiple internal stakeholder and partner teams.
MADJOR create for Skoda an interactive version of its brand book. Accessible through desktop and mobile, the platform allowed each Skoda employee and partner to log-in and explore the new brand positioning in an immersive and interactive way.
The platform also allowed users to easily search, save and share different elements, making it not just an internal communication item but a useful day to day tool on which different stakeholders can find information relevant to their work.