LOGITECH

LOGITECH

Competencies at play

OVERVIEW:

Crafting an innovative online engagement strategy to seduce the Chinese gamer community.

Client: 
Logitech
Industry: 
Consumer Electronics
Capability: 
Strategy, Creative, Technology

CHALLENGE

In 2013, Logitech officially launched Logitech G; a sub-brand of products specifically designed for computer gamers. It commissioned MADJOR to design and manage the brand’s digital presence.

SOLUTION

Acting as a strategic advisor on an on-going basis, MADJOR translated the brand positioning based on science into a comprehensive community management plan for social media and innovative concepts for online activities. It then managed creation of content such as Weibo mini-game, viral images or mini-movie.

RESULT

With the help of MADJOR Logitech G exceeded its sales and market share targets and built a strong base of over 1.5m social media followers in less than a year.