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Crafting an innovative online engagement strategy to seduce the Chinese gamer community.
Acting as a strategic advisor on an on-going basis, MADJOR translated the brand positioning based on science into a comprehensive community management plan for social media and innovative concepts for online activities. It then managed creation of content such as Weibo mini-game, viral images or mini-movie.
With the help of MADJOR Logitech G exceeded its sales and market share targets and built a strong base of over 1.5m social media followers in less than a year.