BOOKING.COM

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BOOKING.COM

Competencies at play

OVERVIEW:

Adapting a global product framework to the Chinese market.

Client: 
BOOKING.COM
Industry: 
Hospitality
Capability: 
Strategy, Creative

CHALLENGE

After launching a Chinese version of its site, Booking.com was looking for guidance as to how to go further to localize its model and site experience.

SOLUTION

MADJOR conducted a comprehensive analysis of the key digital and industry trends relevant to Booking.com. We then gathered best practices from competitor sites and qualitatively assessed Booking.com’s performance for different local use cases using a custom made framework.

RESULT

Following that, we issued to product teams a number of recommendations regarding
- UI/UX optimization for the Chinese market
- Creation of China-specific content and features