Axent sought MADJOR to revamp its website for China market, with the objective to turn it into an effective tool for customer acquisition that could effectively communicate a redefined brand identity.

Building on our strategy expertise, we started by mapping use cases and needs for all of the website’s users including property developers, architects, designers and end consumers. For each audience we clearly identified conversion scenarios and corresponding content and features.

Working collaboratively with client teams, we developed a UI/UX experience that channeled the brand’s essence in an innovative way while offering an exceptional technical solution. We then developed the website ensuring perfect compatibility across devices, browsers and setting up the right back-end solution for internal teams around the globe.