Adopt is an authentic French perfume brand, established in Bordeaux in 1986. The brand offers high-quality perfumes produced with fine ingredients at an affordable price, making it a cost-effective option for consumers, especially young fragrance lovers. With the love from its customers, Adopt enjoys notable sales in its home market of France.

Today, Adopt started its China adventure on the Chinese e-commerce platform. However, the localization of the brand is certainly a challenge when meeting the distinct consumption preferences of local consumers.

Looking to keep pace in China’s fragrance market, Adopt commissioned MADJOR to provide consulting services on localization strategies. The services include developing a launch strategy for Adopt, with an audit of the current brand platform and messaging, as well as supporting the development of digital assets for e-commerce conversational-driven purposes

At MADJOR, we unlock brands’ ROI with our digital expertise to drive success for brands. Our UNIQ model has helped more than 8% of Fortune 500 brands maximize their brand impact across four dimensions: Digital Strategy, Brand DNA, User Experience, and Performance Measurement. With the facilitation of our strong analysis tool, we work to create a unique brand experience for Adopt in the China market.

At MADJOR, we unlock brands’ ROI with our digital expertise to drive success for brands. Our UNIQ model has helped more than 8% of Fortune 500 brands maximize their brand impact across four dimensions: Digital Strategy, Brand DNA, User Experience, and Performance Measurement. With the facilitation of our strong analysis tool, we work to create a unique brand experience for Adopt in the China market.

MADJOR believes in the power of creativity and technology in brand localization. For Adopt’s China e-commerce platform, we lead the re-design of its product pages and product shooting, along with the promotional videos. In addition to the e-commerce channel, we also lead the development of the brand’s official website, aiming to strengthen its brand experience for Chinese consumers in multiple dimensions.

MADJOR believes in the power of creativity and technology in brand localization. For Adopt’s China e-commerce platform, we lead the re-design of its product pages and product shooting, along with the promotional videos. In addition to the e-commerce channel, we also lead the development of the brand’s official website, aiming to strengthen its brand experience for Chinese consumers in multiple dimensions.