Provided consulting services on localization strategies to Adopt, including developing a launch strategy, with an audit of the current brand platform and messaging, as well as supporting the development of digital assets for e-commerce conversational-driven purposes.
Advised Petit Bateau on a localized brand strategy in the China market, with the localization of its current brand platform and brand messaging, as well as a communication plan on various touchpoints.
Launched the "City Walk" creative communication campaign linked to 29 Chinese cities for Chunyue, refreshed the brand's packaging design, and activated an online H5 city tour
Making China a testing ground for digital innovation for the world's oldest travel agency and materializing a new outlook on travel through a booking platform.
