Articles

Articles

2016.12.23 Kevin Chien - Digital Strategy Consultant
Digital Lessons from China: Web Service Monetization in China
Web service monetization in China can provide Western brands with new ways to create loyal users and competitive differentiation – especially in crowded categories – while also generating revenue.
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2016.12.16 Kevin Gentle - Director and Lead Strategist
Being Definite about Your Digital Transformation
Perspectives and cultures highly impact the extent and quality of digital transformation.
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2016.12.07 Daniel Legere - Digital Strategy Consultant
Level-up: Developing Knowledge for Digital Transformation
Digital transformation has a direct impact on skills and knowledge.
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2016.11.25 Kevin Gentle - Director and Lead Strategist
Choosing Your Path: 7 Archetypes for Digital Brand Transformation
Every brand has a path to digital fluency. Which digital archetype fits your brand?
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2016.10.18 Kevin Chien - Digital Strategy Consultant
Digital Lessons from China: Gamification as a UX Game-Changer
Gamification transforms a mundane task into an action consumers can’t wait to perform again.
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2016.09.30 Kevin Gentle - Director and Lead Strategist
Practical First Steps to Getting Started with Digital Transformation
Which practical actions can brands take as first steps towards digital transformation?
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2016.09.23 Alex Lessard - Digital Strategy Consultant
Digital Lessons from China: Messaging as a Platform
It’s no surprise then that brands like KLM who mastered WeChat best practices are able to consistently gain an edge as the technology moves west.
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2016.09.01 Kevin Gentle - Director and Lead Strategist
Bricks to Pixels – A Framework for Digitizing Retail Experiences
The future isn’t about “all e-commerce” but about re-thinking the role of stores in the customer experience.
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2016.08.30 Kevin Gentle - Director and Lead Strategist
Brand Innovation Through Connected Objects
The IoT age will require brands to think holistically, disrupt the status quo and re-think who they are and how they deliver their promise to customers.
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2016.08.29 Daniel Legere - Digital Strategy Consultant
Experimenting with Emerging Tech to Avoid an “Innovation Debt”
Investments are the steps up the staircase to digital competence and protect against indomitable crises in the future.
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