OUR
APPROACH

Consumer and technology trends are coming together to create new opportunities and new challenges for brands. MADJOR is your partner to thrive in this new, complex environment.

INFORMATION
TECHNOLOGY
AGE

Cost Reductions
Internal Process Optimization
Productivity Enhancements
Early Stage Digitization of
Brand Touch Points
(Websites, Customer Service...)
Digital Projects Driven by IT

DIGITAL
MARKETING
AGE

Increase Brand Reach
Adapt Traditional Marketing Approach
(Advertising, PR) to Digital
Social and Content
E-distribution
Online Media Buying
Digital Projects Driven by Marketing

DIGITAL
TRANSFORMATION
AGE

Create New Brand Experiences
Re-invent Business Models
Create New Products and Services
Invent New Brand Processes
Digital Projects Driven by
C-level Management Cutting Across All
Departments
Traditional approaches to digital are
no longer sufficient.
 
THE IT LED APPROACH with its technology focus and disconnect from consumer experience cannot
deliver brand value.

 

THE SALES AND MARKETING LED APPROACH is too focused on creative pull and short-term results to drive a sustainable advantage.

 

OUR BRAND LED APPROACH combines the best of both worlds to elevate your digital thinking. It integrates brand orientation with consumer insight, strategic foresight with operational agility, and technology application with creative excellence. It engages the entire organization around a common vision for your brand’s future.

OUR
PRINCIPLES

WE ARE UNAPOLOGETICALLY INSIGHTS DRIVEN

Whatever the project we always ask deep questions about consumers’ behavior, desires and culture. We use our in-house research capabilities to get to the bottom of things. We tie our work back to deep-seated consumer insights to deliver digital actions that resonate. 

WE START WITH THE BRAND

Our heritage is in brand innovations and we believe every digital action should reflect the type of brand that you are. From products and services to commerce and marketing, we help you channel your brand’s uniqueness and deliver it’s value proposition through distinctive digital brand experiences.

WE EXERCISE OPERATIONAL AND TECHNICAL FORESIGHT

We internally combine different skill sets that allow us to drive sustainable digital brand transformation. Our work is never detached from technical and operational realities and whatever we deliver is created with a long term view of how it will be integrated, used and managed within your organization.